Beth is a behaviour change specialist skilled in stakeholder engagement. She has experience working in community engagement and inclusive and equitable transition. She has an MSc in applied behaviour change and has devised and led customer and stakeholder consultation for local authorities, OEMs, and industry partners. Alongside her work at Cenex, Beth spent a year supporting Transport for West Midlands. She headed the Influencing Transport Lab, an initiative to create a centre of excellence for transport behaviour change.

Beth leads the Human Insights services at Cenex, ensuring that the user perspective is integral to the companies' technical projects. She has supported the demonstration of electric vehicles on fleets and innovated electric vehicle infrastructure at depots. Beth and the Human Insights team work with organisations to help them understand the organisational, cultural, and individual change required when transitioning to zero-emission vehicles.