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Dean Hedger

Dean Hedger

New Business Development & EV Manager, AA
With more than 25 years’ in the motor industry, spanning fleet management, vehicle funding, sales and team leadership, Dean has extensive knowledge of the specialist needs of public sector, corporate, SME and operational fleets. He joined the AA in 2018, and, most recently, took on an EV advocacy role, speaking alongside fellow industry leaders on platforms with the Renewable Energy Association, GreenFleet, Solar Media, Green TV, the EV Café and more.

In collaboration with the AA’s senior management team, Dean is delivering new product and services innovation, focusing on EV capability in managed services, customer experience and digital integration.