CEO, The Algorithm People
Colin Ferguson is co-founder and CEO of The Algorithm People, which provides a unique, data-based approach to fleet electrification. The company uses advanced algorithms to identify which of a fleet’s vehicles and routes are best suited to electrification. Once the EVs are deployed, the algorithms enable fleets to get the best possible financial and environment return on investment from them. A former transport manager and CPC holder, Colin co-founded the multi award-wining Route Monkey route optimisation company, which he successfully grew before selling the business in 2015.

The Algorithm People is also the creator of My Transport Planner, the UK’s first fully pay-as-you-go route optimisation solution, designed for commercial vehicle operators of all sizes. Clients range from SMEs up to national chains such as Selco Builders Warehouse. Since its launch in May 2020, My Transport Planner has signed up more than 200 partners and resellers, including one of the UK’s largest insurance companies and leading providers of fleet and transport management solutions.