A natural progression from the Fleet & B2B events was to expand on the “interactive test drive” event format, but for the general public. Launched in conjunction with Transport Scotland, Energy Saving Trust and Scottish Enterprise, EVOLUTION is the first ULEV Motor Show where consumers get to TEST DRIVE the vehicles. 2017 saw this format taken to a new audience, at British Touring Car, at Brands Hatch. Staged with Go Ultra Low, this hugely successful event is set to take the UK by storm. Please see the videos here, and feel free to contact us if your region could benefit from an interactive test drive motor show. Contact Event Manager, Colin Boyton: 020 8532 5704 or firstname.lastname@example.org
Designed to target consumers that most would assume have no interest in EV technology, this event was hugely successful in changing perceptions. All achieved through allowing “petrol heads” interact with the technology and test drive the vehicles. EVOLUTION will be back at British Touring Car next year, with a North and South version planned.
The UK’s first ULEV Motor Show, with test drives, was launched in Edinburgh in 2014 and after 4 very successful years, has been responsible for helping increase uptake of these vehicles, on Scottish roads. It’s USP is in its DNA… It’s the “Motor Show where YOU get to Drive!”